Spring/Summer 2022 is a celebration of fashion’s free-spirits; the women who don’t follow trends – but set their own. Looking to a tailored, rebelliously rock-n-roll street style for inspiration, we kick off SS22 with cigarette pants, double breasted blazers, crepe de chine shirts and miniskirts.
From the ’90s to now, jeans are always a recurring hero. This season, we give denim an indigo wash and frayed edges.
MIX AND MATCH
Leaning into a romantic, bohemian side. A more feminine spirit comes to the fore, translated via floral prints, mini dresses and soft ruffles. A tomboyish side still has space to run free, however. It’s all about contrasts.
BACK TO UNIVERSITY
Preppy style is a top-of-the-class proposition for both on duty – and off. The MAX&Co. logo is reworked as collegiate coat of arms – a recurring motif throughout the collection.
Bold colors and pop shades give the look a nonchalant flair. For maximum impact, smile. #andSMILE