Beaded and embroidered characters and motifs – including hearts and the Tamagotchi itself – pop up across the collection, bringing a tongue-in-cheek twist to tailored cotton shirts and indigo denim jeans. Those graphics are supersized on slouchy intarsia knits or embossed on leather mini-bags, allowing the wearer to go as subtle or bold as they wish.

The Tamagotchi in Paris capsule combines the nostalgia of the nineties with typical French style, with playful figures and pixelated graphics.